Brand Equity Planning with Structuralist Rhetorical Semiotics
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be tra...
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| Format: | Book |
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Kassel University Press GmbH_Legacy
2013
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| Online Access: | View this record in EBSCOhost |