Impact of similarity between avatar and their users on their perceived identifiability: Evidence from virtual teams in Second Life platform
Abstract: Research on the application of avatars in the virtual teams is growing. In this study, we examined the effect of perceived similarity of an avatar user with his/her avatar on the perceptions of his/her identifiability within a virtual team. The study utilized a sample of 124 users actively...
| Publicado en: | Computers in Human Behavior Vol. 28; no. 3; pp. 929 - 933 |
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| Autores principales: | , |
| Formato: | Artículo |
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Elsevier B.V.
May2012
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=71908223&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 71908223 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07475632 JC4 jtl: Computers in Human Behavior issn: 07475632 maglogo: N pubinfo: dt: May2012 vid: 28 iid: 3 pid: 2410 pub: Elsevier B.V. artinfo: ui: 71908223 10.1016/j.chb.2011.12.013 ppf: 929 ppct: 4 formats: tig: atl: Impact of similarity between avatar and their users on their perceived identifiability: Evidence from virtual teams in Second Life platform aug: au: Midha, Vishal Nandedkar, Ankur affil: The University of Texas–Pan American, 1201 W. University Dr., Edinburg, TX 78539, United States Cameron University, 2800 West Gore Blvd., Lawton, OK 73505, United States su: Internet users Virtual reality Attitude (Psychology) Group identity Internet Social skills Teams in the workplace Avatars (Virtual reality) Structural equation modeling Least squares Virtual work teams Pattern perception Multivariate analysis sug: subj: Internet users Virtual reality Attitude (Psychology) Group identity Internet Social skills Teams in the workplace Internet Publishing and Broadcasting and Web Search Portals Wired Telecommunications Carriers Avatars (Virtual reality) Structural equation modeling Least squares Virtual work teams Pattern perception Multivariate analysis keyword: Identifiability Similarity Virtual team Avatar Identifiability Similarity Virtual team Avatar ab: Abstract: Research on the application of avatars in the virtual teams is growing. In this study, we examined the effect of perceived similarity of an avatar user with his/her avatar on the perceptions of his/her identifiability within a virtual team. The study utilized a sample of 124 users actively involved in Second Life, a virtual world platform. Results of structural equation modeling utilizing the partial least squares method corroborate the hypothesis. An important contribution of this research is to inform practitioners about the critical role that users’ similarity with the avatar plays in enhancing their identifiability. We draw conclusions based on the result and identify some important avenues for future research. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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