Factors influencing the continuance intention to the usage of Web 2.0: An empirical study
Abstract: New business models and applications have been continuously developed and popularized on the Internet. In recent years, a number of applications including blogs, Facebook, iGoogle, Plurk, Twitter, and YouTube known as Web 2.0 have become very popular. These aforementioned applications all...
| Publicado en: | Computers in Human Behavior Vol. 28; no. 3; pp. 933 - 942 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
May2012
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=71908224&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 71908224 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 07475632 JC4 jtl: Computers in Human Behavior issn: 07475632 maglogo: N pubinfo: dt: May2012 vid: 28 iid: 3 pid: 2410 pub: Elsevier B.V. artinfo: ui: 71908224 10.1016/j.chb.2011.12.014 ppf: 933 ppct: 9 formats: tig: atl: Factors influencing the continuance intention to the usage of Web 2.0: An empirical study aug: au: Chen, Shih-Chih Yen, David C. Hwang, Mark I. affil: Department of Information Management, Tatung University, 40 Chungshan N. Rd., Sec. 3, Taipei 104, Taiwan Department of DSC & MIS, Farmer School of Business, 2042C, FSB, Miami University, Oxford, OH 45056, USA Business Information Systems Department, Central Michigan University, Mt. Pleasant, MI 48859, USA su: Facebook (Web resource) YouTube (Web resource) Web 2.0 Empirical research Customer satisfaction Internet Satisfaction World Wide Web Blogs Social media Business models Internet searching Online social networks Application software Intention sug: subj: Web 2.0 Empirical research Customer satisfaction Internet Satisfaction World Wide Web Blogs Social media Software Publishers Software publishers (except video game publishers) Custom Computer Programming Services Internet Publishing and Broadcasting and Web Search Portals Wired Telecommunications Carriers Business models Internet searching Online social networks Application software Intention Facebook (Web resource) YouTube (Web resource) keyword: Critical mass Electronic word-of-mouth Image Subjective norm Critical mass Electronic word-of-mouth Image Subjective norm ab: Abstract: New business models and applications have been continuously developed and popularized on the Internet. In recent years, a number of applications including blogs, Facebook, iGoogle, Plurk, Twitter, and YouTube known as Web 2.0 have become very popular. These aforementioned applications all have a strong social flavor. However, what social factors exert an influence onto their use is still unclear and remains as a research issue to be further investigated. This research studies four social factors and they are subjective norm, image, critical mass, and electronic word-of-mouth. A causal model of the satisfaction and continuance intention of Web 2.0 users as a function of these four social factors is proposed. Results indicate that user satisfaction with Web 2.0 applications significantly affects electronic word-of-mouth, which in turn significantly influences their continuance intention. In addition, subjective norm, image and critical mass all have a significant impact onto satisfaction, which in turn has an indirect significant influence on electronic word-of-mouth. Finally, all social factors have a significant direct impact on continuance intention. Finally, implications for service providers and researchers are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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