6 smart tips for writing for the Web.

The article provides advice on writing for websites in a way that utilizes search-engine optimization (SEO). Advice offered includes using keywords in writing, using headings and subheadings, and carefully choosing anchor text for hyperlinks. Other tips given involve avoiding unnecessary repetition...

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Detalles Bibliográficos
Publicado en:	Writer (Kalmbach Publishing Co.) Vol. 125; no. 4; pp. 13 - 14
Autor principal:	Bram, Thursday
Formato:	Artículo
Publicado:	Firecrown Media Apr2012
Materias:	Online authorship Search engine optimization Web search engines Keywords Keyword spam Hyperlinks
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	The article provides advice on writing for websites in a way that utilizes search-engine optimization (SEO). Advice offered includes using keywords in writing, using headings and subheadings, and carefully choosing anchor text for hyperlinks. Other tips given involve avoiding unnecessary repetition of keywords, keeping up with news about search-engines, and not overemphasizing SEO.