The pursuit of appiness.

The article examines the potential of the application software as an important component of the future of publishing. Despite the findings of the U.S. research body Forrester that the application software is dead, it is noted that several publishers are busy planning more applications in 2012. A min...

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Bibliographic Details
Published in:	Bookseller no. 5516; pp. 22 - 25
Main Author:	Tagholm, Roger
Format:	Article
Published:	Bookseller Media Ltd 2/17/2012
Subjects:	Application software Publishing Forrester Research Inc. London (England) England
Online Access:	View this record in EBSCOhost

Description
Summary:	The article examines the potential of the application software as an important component of the future of publishing. Despite the findings of the U.S. research body Forrester that the application software is dead, it is noted that several publishers are busy planning more applications in 2012. A mini industry was formed in London, England by the emergence of the application software.