US college radio, the 'New British Invasion' and media alterity.

The mid-1980s discursive emergence of 'college radio' as a discrete broadcast sector in the United States was founded on college stations' embrace of UK punk during the late 1970s. While commercial rock stations rejected punk on aesthetic and affective grounds, college DJs continued to support punk'...

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Publicado en:Radio Journal: International Studies in Broadcast & Audio Media Vol. 9; no. 2; pp. 127 - 144
Autor principal: Rubin, Nick
Formato: Artículo
Publicado: Intellect Ltd. Nov2011
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        United Kingdom
        United States
        MTV Networks
        Alternative mass media
        Radio & society
        Music & culture
        History
        Music & society
        College radio stations
        Punk rock music
        History of radio broadcasting
        Electronic dance music
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          Alternative mass media
          Radio & society
          Music & culture
          History
          Music & society
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          Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
          College radio stations
          Punk rock music
          History of radio broadcasting
          Electronic dance music
      keyword:
        alternative media
        AOR
        college radio
        MTV
        New British Invasion
        underground music
        alternative media
        AOR
        college radio
        MTV
        New British Invasion
        underground music
      ab: The mid-1980s discursive emergence of 'college radio' as a discrete broadcast sector in the United States was founded on college stations' embrace of UK punk during the late 1970s. While commercial rock stations rejected punk on aesthetic and affective grounds, college DJs continued to support punk's offshoots into the early 1980s, nurturing an oppositional sensibility regarding commercial broadcasting and mainstream tastes. The stunning debut of cable television channel MTV in 1981 introduced a potential crisis in self-consciously oppositional college radio communities, because as part of its programming, MTV promoted UK post-punk and 'new music' bands that had previously received most of their airplay from college stations. MTV's success sparked a parallel programming trend on commercial radio, which journalists labelled the 'New British Invasion'. The various responses to MTV and the 'New British Invasion' on the part of US college radio practitioners extended and consolidated the ethos that college radio embodied in its embrace of punk, helping to cohere the sector as a cultural imaginary. These responses also suggest that 'alternative media' theorists might profitably include college radio in the future development of alternative media models.
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    language: English
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