The Role of CSR in the Corporate Identity of Banking Service Providers.

Detalles Bibliográficos
Publicado en:Journal of Business Ethics Vol. 108; no. 2; pp. 145 - 167
Autores principales: Pérez, Andrea, Rodríguez del Bosque, Ignacio
Formato: Case Study
Publicado: Springer Nature Jul2012
Acceso en línea:Ver este registro en EBSCOhost
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          Pérez, Andrea
          Rodríguez del Bosque, Ignacio
        affil: Marketing, Business Administration Department, University of Cantabria, Avda. Los Castros, s/n, 39005 Santander, Cantabria Spain
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