Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand.
Reviews the book "Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand" by Catherine Kaputa
| Published in: | Booklist Vol. 108; no. 18; pp. 7 - 8 |
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| Format: | Book Review |
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American Library Association
5/15/2012
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| Summary: | Reviews the book "Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand" by Catherine Kaputa |
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