Explicating multitasking with computers: Gratifications and situations

Abstract: This study tries to test the theory of uses and gratifications and the theory of situated action as explanations of multitasking in computer-mediated communication. Based on the data collected from an online survey (N =234), we find that as hypothesized, different gratifications and situat...

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Published in:Computers in Human Behavior Vol. 28; no. 5; pp. 1883 - 1892
Main Authors: Zhang, Weiyu, Zhang, Lingzi
Format: Article
Published: Elsevier B.V. Sep2012
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Sep2012
      vid: 28
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      pub: Elsevier B.V.
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        77731733
        10.1016/j.chb.2012.05.006
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        atl: Explicating multitasking with computers: Gratifications and situations
      aug:
        au:
          Zhang, Weiyu
          Zhang, Lingzi
        affil: Department of Communications and New Media, Faculty of Arts and Social Sciences, National University of Singapore, 11 Computer Drive, Singapore 117416, Singapore
      su:
        Computer networks
        Information theory
        Communication
        Computers
        Goal (Psychology)
        Reward (Psychology)
        Time management
        Task performance
        Computer multitasking
        Multimedia communications
        Hypothesis
        Acquisition of data
        Comparative studies
        Internet surveys
      sug:
        subj:
          Computer networks
          Information theory
          Communication
          Computers
          Goal (Psychology)
          Reward (Psychology)
          Time management
          Task performance
          Computer Systems Design Services
          Electronics Stores
          Computer and software stores
          Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
          Computer, computer peripheral and pre-packaged software merchant wholesalers
          Electronic Computer Manufacturing
          Computer and peripheral equipment manufacturing
          Computer multitasking
          Multimedia communications
          Hypothesis
          Acquisition of data
          Comparative studies
          Internet surveys
      keyword:
        Computer-mediated communication
        Gratification
        Multitasking
        Situation
        Uses and gratifications ( Situated action )
        Computer-mediated communication
        Gratification
        Multitasking
        Situation
        Uses and gratifications ( Situated action )
      ab: Abstract: This study tries to test the theory of uses and gratifications and the theory of situated action as explanations of multitasking in computer-mediated communication. Based on the data collected from an online survey (N =234), we find that as hypothesized, different gratifications and situations are connected to different types of multitasking in different ways. In particular, multimedia and work-related multitasking are primarily driven by instrumental gratifications whereas affective gratifications contribute to multimedia and interaction type of multitasking. Situational factors have less powerful influence compared to gratifications. However, there are clear differences that discern types of computer multitasking along the situational dimension.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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