Campaign Interest and Issue Knowledge: Did the Media—and Negative Political Advertising—Matter in “Battleground Ohio”?

A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined issue knowledge, campaign interest, campaign news attention, debate exposure, and attention to political advertising and negative political advertising. Attention to campaign news on television and in the newspaper predi...

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Publicado en:Atlantic Journal of Communication Vol. 20; no. 4; pp. 201 - 221
Autores principales: Lovejoy, Jennette, Riffe, Daniel, Cheng, Hong
Formato: Artículo
Publicado: Taylor & Francis Ltd Sep2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Campaign Interest and Issue Knowledge: Did the Media—and Negative Political Advertising—Matter in “Battleground Ohio”?
      aug:
        au:
          Lovejoy, Jennette
          Riffe, Daniel
          Cheng, Hong
        affil:
          Communication Studies Department, University of Portland
          School of Journalism and Mass Communication, University of North Carolina, Chapel Hill
          E.W. Scripps School of Journalism, Ohio University
      su:
        Political campaigns
        Mass media & politics
        Political advertising
        Gubernatorial elections
        Political debates
        Ohio
      sug:
        subj:
          Ohio
          Political campaigns
          Mass media & politics
          Political advertising
          Gubernatorial elections
          Political debates
      ab: A statewide survey (N = 564) before Ohio's 2006 gubernatorial election examined issue knowledge, campaign interest, campaign news attention, debate exposure, and attention to political advertising and negative political advertising. Attention to campaign news on television and in the newspaper predicted interest in the campaign as well as knowledge about the issues. However, attention to campaign news online predicted interest in the campaign above and beyond that of newspaper and television attention. In turn, campaign interest predicted knowledge. In addition, attention to political advertising predicted interest in the campaign but not knowledge of campaign issues. Attention to negative political advertising did not significantly predict campaign knowledge or interest.
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