Consumer processing of virtual experience in e-commerce: A test of an integrated framework

Abstract: This study combined discursive and imagery processing streams of research to propose an integrated model of virtual experience as it relates to the strength of brand attitude. The model assumes that both cognitive elaboration (representing the discursive process) and imagery vividness (ref...

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Publicado en:	Computers in Human Behavior Vol. 28; no. 6; pp. 2134 - 2143
Autor principal:	Lee, Ki-Young
Formato:	Artículo
Publicado:	Elsevier B.V. Nov2012
Materias:	Virtual reality Electronic commerce Mental imagery Attitude (Psychology) Structural frames Cognitive psychology Interactive computer systems Context effects (Psychology) Computer graphics User interfaces
Acceso en línea:	Ver este registro en EBSCOhost