SMOKING OUT LOCAL TRADITIONS? IDENTITY AND HERITAGE PRODUCTION IN SOUTHEAST ESTONIAN RURAL TOURISM ENTERPRISES.

In this paper we explore the current process of the smoke sauna's transformation from a tradition into heritage in the context of rural tourism in Vôru County, southeast Estonia. We examine the multiple meanings and values that the smoke carries from the tourism entrepreneur's perspective and the po...

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Publicado en:Folklore (14060957) Vol. 51; pp. 77 - 109
Autores principales: Vösu, Ester, Sooväli-Sepping, Helen
Formato: Artículo
Publicado: Folklore: Electronic Journal of Folklore Jun2012
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      aug:
        au:
          Vösu, Ester
          Sooväli-Sepping, Helen
        affil:
          Researcher of ethnology, Institute for Cultural Research and Fine Arts, University of Tartu, Estonia
          Senior researcher of cultural geography, Estonian In-stitute of Humanities, Tallinn University, Estonia
      su:
        Manners & customs
        Identity (Psychology)
        Cultural property
        Rural tourism
        Commodification
        Businesspeople
        Estonia
        Soviet Union
      sug:
        subj:
          Estonia
          Soviet Union
          Manners & customs
          Identity (Psychology)
          Cultural property
          Rural tourism
          Commodification
          Businesspeople
      keyword:
        commodification
        heritage
        identity
        rural tourism
        smoke sauna
      ab: In this paper we explore the current process of the smoke sauna's transformation from a tradition into heritage in the context of rural tourism in Vôru County, southeast Estonia. We examine the multiple meanings and values that the smoke carries from the tourism entrepreneur's perspective and the possible connections between the smoke sauna and personally interpreted cultural identity. Our theoretical approach handles heritage production as a selective process conducted by tourism entrepreneurs, in which personal memories, stories and material settings are displayed or performed in order to make them experienceable for the public. The results of the analysis of the fieldwork material indicate that three major directorial attitudes towards local tradition and heritage exist, expressed in the materiality of sauna settings, whereas entrepreneurs' interpretations of the intangible dimensions of the smoke sauna are more varied as they are based on emotional and personally significant meanings rather than shared cultural values.
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