An empirical investigation of end-users’ switching toward cloud computing: A two factor theory perspective

With the diffusion of cloud services, they are becoming an alternative to traditional information technology (IT). Despite the importance of cloud services, relatively few studies have been devoted to an empirical examination of the switching behavior from traditional IT to cloud services at the ind...

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Publicado en:Computers in Human Behavior Vol. 29; no. 1; pp. 160 - 171
Autores principales: Park, Sang Cheol, Ryoo, Sung Yul
Formato: Artículo
Publicado: Elsevier B.V. Jan2013
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Jan2013
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        atl: An empirical investigation of end-users’ switching toward cloud computing: A two factor theory perspective
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        au:
          Park, Sang Cheol
          Ryoo, Sung Yul
        affil:
          Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA, USA
          Management Information Systems Department, Fogelman College of Business and Economics, University of Memphis, Memphis, TN, USA
      su:
        Information technology
        Purchasing
        Attitude (Psychology)
        Computers
        Cloud computing
        Software as a service
        Web services
        Cloud storage
        End users (Information technology)
        Computer users -- Research
        Intention
        Wireless communications
      sug:
        subj:
          Information technology
          Purchasing
          Attitude (Psychology)
          Computers
          Electronic Computer Manufacturing
          Computer, computer peripheral and pre-packaged software merchant wholesalers
          Computer and peripheral equipment manufacturing
          Computer and Computer Peripheral Equipment and Software Merchant Wholesalers
          Computer and software stores
          Electronics Stores
          Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing
          Wireless Telecommunications Carriers (except Satellite)
          Data Processing, Hosting, and Related Services
          Cloud computing
          Software as a service
          Web services
          Cloud storage
          End users (Information technology)
          Computer users -- Research
          Intention
          Wireless communications
      keyword:
        Switching intention
        Two-factor theory
        Switching intention
        Two-factor theory
      ab: With the diffusion of cloud services, they are becoming an alternative to traditional information technology (IT). Despite the importance of cloud services, relatively few studies have been devoted to an empirical examination of the switching behavior from traditional IT to cloud services at the individual level. Therefore, this study attempts to explore the switching factors (i.e. switching enablers and switching inhibitors) and to empirically examine the relationships between those and users’ intention to switch to cloud services, based on the two-factor theoretic perspective. This study uses a longitudinal design to get survey data from undergraduate students at two universities in Korea in the context of IT switching to Google Apps settings. According to our findings, this study found that users’ switching intention to cloud services was not only positively influenced by expected switching benefits whose antecedents are omnipresence of cloud services and collaboration support, but also negatively influenced by expected switching costs whose antecedents are satisfaction with incumbent IT and breath use of inclement IT. The impacts of switching benefits and costs on switching intention were also positively moderated by end users’ personal innovativeness.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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