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Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings.

Publicado en:Journal of Business Ethics Vol. 111; no. 4; pp. 551 - 566
Autor principal: Brunk, Katja
Formato: Artículo
Publicado: Springer Nature Dec2012
Acceso en línea:Ver este registro en EBSCOhost
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        affil: ESMT European School of Management and Technology, Schlossplatz 1 10178 Berlin Germany
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