MEDIA ADVERTISING AND BALLOT INITIATIVES: THE CASE OF ANIMAL WELFARE REGULATION.

Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study, we co...

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Bibliographic Details

Published in:	Contemporary Economic Policy Vol. 31; no. 1; pp. 145 - 163
Main Authors:	RICHARDS, TIMOTHY, ALLENDER, WILLIAM, FANG, DI
Format:	Article
Published:	Wiley-Blackwell Jan2013
Subjects:	California Referendum Mass media industry advertising Animal welfare laws Willingness to pay
Online Access:	View this record in EBSCOhost