Idioomide pildiline kujutamine internetihuumoris.
The analysis of new media, i.e. Internet, is a serious problem for logocentric communication studies. Usually, only the verbal aspect of genres is described, while other qualities are seen as marginal phenomena. In this paper I want to discuss the practice of visualising idioms in Internet humour. E...
| Publicado en: | Mäetagused no. 52; pp. 141 - 161 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Estonian Literary Museum, Department of Folkloristics
2012
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The analysis of new media, i.e. Internet, is a serious problem for logocentric communication studies. Usually, only the verbal aspect of genres is described, while other qualities are seen as marginal phenomena. In this paper I want to discuss the practice of visualising idioms in Internet humour. Even a cursory glance at the new media shows two prominent trends: 1) idioms appear in various types of new media texts but tend to dominate in those with a creative ffinction, 2) idioms are spontaneously visualised, i.e. communication partners translate them into visual language. The paper presents results of empirical studies performed on a corpus of demotivators containing idioms. It shows that creative texts, especially humorous ones, subject idioms to different visual transformations. Visual translation may involve the structure of an idiom (individual words) making the visualisation literal, or its metaphoric meaning, in which case the visualisation is figurative (in its two variants - exemplifying or reinterpreting). From the cultural perspective, is it notable that idioms are not very frequent in Internet humour. Demotivators cited idioms in only 1.5% of all demotivating messages in Polish-language Internet. It seems that Internet users have probably found other visual carriers of figurative meaning. Discovering their social status might be the key to understanding the new culture - the culture of the web. Teesid: Uue meedia, s.t interneti analüus on tösiseks probleemiks sonakesksetes kommunikatsiooniuuringutes. Tavaliselt kirjeldatakse ainult ~anrite verbaalset aspekti, ja teisi omadusi peetakse marginaalseteks. Käesolevas artiklis soosrin arutleda selle tile, kuidas on tavaks visualiseerida idioome internetihuumoris. Heites vaid pögusa pilgu uuele meediale, on naha kaks peamist trendi: 1) idioomid esinevad erinevates uue meedia tekstitUupides, kuid on domineerivad pigem boy- tekstides; 2) idioome visualiseeritakse spontaanselt, s.t kommunikatsioonipart- nerid tolgivad neid visuaalsesse keelde. Artiklis esitatakse idioome sisaldavate demotivaatorite korpuse empiirilise uuringu tulemused. Nahtub, et loomingulise funktsiooniga tekstide puhul, eriti just huumoritekstides, allutatakse idioomid erinevatele visuaalsetele transformatsioonidele. Visuaalne tolge vOib holmata idioomi struktuuri (uksikuid sonu), muutes visualiseerimise sönasOnaliseks, vOi metafoorset tahendust, mispuhul on tegu kujundliku visualiseerimisega (kahes variandis - naitlikustamise vöi tolgendusega). Kultuuri seisukohalt on margatav, et idioomid ei ole internetihuumoris populaarne teema. Ainult 1,5% koikidest poolakeelse interneti demotiveerivatest sönumitest kasutati idioome. Naib, et internetikasutajad on leidnud muid kujundliku tahenduse visuaalseid kandjad. Nende sotsiaalse staatuse uurimine voib saada vOtmeks uue kultuuri - veebi- kultuuri - möistmisel. |
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