“Up Means Good”.

This paper presents results from six experiments that examine the effect of the position of an item on the screen on the evaluative ratings it receives. The experiments are based on the idea that respondents expect “good” things—those they view positively—to be higher up on the screen than “bad” thi...

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Detalles Bibliográficos

Publicado en:	Public Opinion Quarterly Vol. 77; no. S1; pp. 69 - 89
Autores principales:	Tourangeau, Roger, Couper, Mick P., Conrad, Frederick G.
Formato:	Artículo
Publicado:	Oxford University Press / USA Jan2013
Materias:	United States. Congress Internet surveys Stimulus & response (Psychology) Surveys Computer monitors Heuristic algorithms
Acceso en línea:	Ver este registro en EBSCOhost