Probability matching in risky choice: The interplay of feedback and strategy availability.

Probability matching in sequential decision making is a striking violation of rational choice that has been observed in hundreds of experiments. Recent studies have demonstrated that matching persists even in described tasks in which all the information required for identifying a superior alternativ...

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Publicado en:Memory & Cognition Vol. 41; no. 3; pp. 329 - 339
Autores principales: Newell, Ben, Koehler, Derek, James, Greta, Rakow, Tim, Ravenzwaaij, Don
Formato: Artículo
Publicado: Springer Nature Apr2013
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Apr2013
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          Newell, Ben
          Koehler, Derek
          James, Greta
          Rakow, Tim
          Ravenzwaaij, Don
        affil:
          School of Psychology, University of New South Wales, Sydney 2052 Australia
          Department of Psychology, University of Waterloo, Waterloo Canada
          Department of Psychology, University of Essex, Colchester UK
      su:
        Australia
        Canada
        Analysis of variance
        Cognition
        Decision making
        Undergraduates
        Confidence intervals
        Mathematical models
        Probability theory
        Research funding
        Statistical sampling
        Theory
        Descriptive statistics
      sug:
        subj:
          Analysis of variance
          Cognition
          Decision making
          Undergraduates
          Australia
          Canada
          Marketing Research and Public Opinion Polling
          Confidence intervals
          Mathematical models
          Probability theory
          Research funding
          Statistical sampling
          Theory
          Descriptive statistics
      keyword:
        Heuristics
        Maximizing
        Probability matching
        Rational choice theory
        Heuristics
        Maximizing
        Probability matching
        Rational choice theory
      ab: Probability matching in sequential decision making is a striking violation of rational choice that has been observed in hundreds of experiments. Recent studies have demonstrated that matching persists even in described tasks in which all the information required for identifying a superior alternative strategy- maximizing-is present before the first choice is made. These studies have also indicated that maximizing increases when (1) the asymmetry in the availability of matching and maximizing strategies is reduced and (2) normatively irrelevant outcome feedback is provided. In the two experiments reported here, we examined the joint influences of these factors, revealing that strategy availability and outcome feedback operate on different time courses. Both behavioral and modeling results showed that while availability of the maximizing strategy increases the choice of maximizing early during the task, feedback appears to act more slowly to erode misconceptions about the task and to reinforce optimal responding. The results illuminate the interplay between 'top-down' identification of choice strategies and 'bottom-up' discovery of those strategies via feedback.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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