CLICK LIKE' AND POST IT ON YOUR WALL! CHAIN POSTS ON FACEBOOK - IDENTITY CONSTRUCTION AND VALUES.

The article1 focuses on chain posts that were collected in the years 2010-2012 and spread predominantly among girls often to twelve on Facebook (facebook.com) - a social network that has a membership of over 450,000 in Estonia. The source material comprising approximately 220 texts is similar by for...

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Publicado en:Folklore (14060957) Vol. 53; pp. 73 - 101
Autor principal: Voolaid, Piret
Formato: Artículo
Publicado: Folklore: Electronic Journal of Folklore 2013
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: CLICK LIKE' AND POST IT ON YOUR WALL! CHAIN POSTS ON FACEBOOK - IDENTITY CONSTRUCTION AND VALUES.
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        Facebook (Web resource)
        Blogs
        Online social networks
        Group identity
        Social psychology
        Folklore
        Internet & society
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          Facebook (Web resource)
          Blogs
          Online social networks
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          Social psychology
          Folklore
          Internet & society
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        chain letters
        chain posts
        Facebook
        identity
        Internet folklore
        luck chain letters
        school lore
        social networking
        values
        youth lore
      ab: The article1 focuses on chain posts that were collected in the years 2010-2012 and spread predominantly among girls often to twelve on Facebook (facebook.com) - a social network that has a membership of over 450,000 in Estonia. The source material comprising approximately 220 texts is similar by form and content to chain letters known from earlier tradition; yet, the web environment with its specific technical structure allows the texts to turn into a peculiar Facebook-like phenomenon. The author takes a closer interest in the changes in form adapted to chain letters as a genre in Facebook environment as well as thematic categories of these letters. The analysis of the epistolary cultural phenomenon focuses on the socio-folkloric nature of texts with its communicative and socio-cultural aspects. The main focus is on how socio-cultural environment influences changes in the genre, what kind of global and local impacts occur in Estonian-language chain posts and how this everyday genre reflects the realities of the era and the values intrinsic to this age group. The levels of personal and collective identity construction of chain posters as a special age group have been analysed against the identity motivation theory known from social psychology.
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