Awareness of tobacco advertising, perceived harms of smoking, and beliefs about tobacco control among a sample of Shanghainese in China.

This study aims to examine beliefs among residents of Shanghai, China concerning tobacco advertising and control policies concurrent with new restrictions on tobacco use and advertising in the city. A total of 518 residents of Shanghai completed a telephone interview survey. We found that 51% of par...

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Publicado en:Health Education Research Vol. 28; no. 5; pp. 879 - 888
Autores principales: PinPin Zheng, Haihong Qian, Fan Wang, Shaojing Sun, Eric J. Nehl, Frank Y. Wong
Formato: research tables/charts Journal Article
Publicado: Oxford University Press / USA Oct2013
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2013
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      pub: Oxford University Press / USA
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        atl: Awareness of tobacco advertising, perceived harms of smoking, and beliefs about tobacco control among a sample of Shanghainese in China.
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        au:
          PinPin Zheng
          Haihong Qian
          Fan Wang
          Shaojing Sun
          Eric J. Nehl
          Frank Y. Wong
        affil: Department of Preventive of Medicine, Fudan University's SPH, 138 Yixueyuan Road, Shanghai 200032, People's Republic of China
      sug:
        subj:
          Public Policy
          Smoking Prevention and Control
          Advertising
          Tobacco
          Health Beliefs China
          Attitude
          Public Opinion
          Human
          Female
          Male
          China
          Funding Source
          Surveys
          Descriptive Statistics
          Data Analysis Software
          Multivariate Analysis
          Middle Age
          Confidence Intervals
          Summated Rating Scaling
          Logistic Regression
          Odds Ratio
          Adult
          Middle Aged: 45-64 years
          Adult: 19-44 years
          Female
          Male
      ab: This study aims to examine beliefs among residents of Shanghai, China concerning tobacco advertising and control policies concurrent with new restrictions on tobacco use and advertising in the city. A total of 518 residents of Shanghai completed a telephone interview survey. We found that 51% of participants had seen or heard of the Zhonghua cigarette brand's 'Love China' tobacco ad campaign in the past 2 years, 59 % believed that the campaign would influence people to buy this specific cigarette brand as a gift, and 30% believed that it would encourage smoking. More than 75 % of respondents would support legislation banning tobacco advertising in all public places, and 88% would support legislation prohibiting smoking in all public places Multivariate analyses indicated that those who were female, more than 50 years, have accepted college and above education, and perceived greater benefits to smoking cessation were more likely to support banning tobacco advertising and prohibiting smoking in public places. Non-smokers were more likely to support prohibiting smoking in public places. The findings suggest that although tobacco advertising is widely prevalent in Shanghai, it is disliked by the public. Respondents showed high levels of support for tobacco control policies.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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