The Effect of Placebo Tailoring on Smoking Cessation: A Randomized Controlled Trial.

Objective: Previous research has found that smoking cessation messages can be designed to appear as tailored (placebo tailored) and result in superior outcomes compared to standard messages. In the current study, we aimed (a) to test the efficacy of placebo tailoring for smoking cessation and (b) to...

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Bibliographic Details
Published in:Journal of Consulting & Clinical Psychology Vol. 81; no. 5; pp. 800 - 810
Main Authors: Hooper, Monica Webb, de Ybarra, Denise Rodríguez, Baker, Elizabeth A.
Format: Article
Published: American Psychological Association Oct2013
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Online Access:View this record in EBSCOhost