The “Voice” Has It: Screen Reader Adoption and Switching Behavior Among Vision Impaired Persons in India.
We present results from a mixed methods study of screen reader use and switching behavior among people with vision impairments in India. We examine loyalty and experimentation with screen readers and find that the main drivers of adoption for early users differ significantly from the factors that dr...
| Publicado en: | Assistive Technology Vol. 25; no. 4; pp. 222 - 230 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Winter2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=90823243&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 90823243 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10400435 YVP jtl: Assistive Technology issn: 10400435 maglogo: Y pubinfo: dt: Winter2013 vid: 25 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 90823243 104143361 104143361 10.1080/10400435.2013.768719 90823243 ppf: 222 ppct: 8 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: The “Voice” Has It: Screen Reader Adoption and Switching Behavior Among Vision Impaired Persons in India. aug: au: McCarthy, Ted Pal, Joyojeet Cutrell, Edward affil: Biomedical and Health Informatics, University of Washington, Seattle, Washington, USA sug: subj: Vision Disorders Assistive Technology Devices Reading Equipment and Supplies India Software Decision Making Consumer Satisfaction Multimethod Studies Surveys Questionnaires Interviews Chi Square Test P-Value Descriptive Statistics Child Adolescence Adult Middle Age Female Male Human Funding Source Child: 6-12 years Adolescent: 13-18 years Adult: 19-44 years Middle Aged: 45-64 years Female Male ab: We present results from a mixed methods study of screen reader use and switching behavior among people with vision impairments in India. We examine loyalty and experimentation with screen readers and find that the main drivers of adoption for early users differ significantly from the factors that drive continued use by advanced users. We discuss the factor that emerges as one of the strongest stated drivers of early adoption, text-to-speech “voice” quality, particularly a “human-sounding voice” as one of the key features differentiating free/open source products from more expensive proprietary products. While the initial preferences are driven by voice quality, application support becomes more important over time as users speed up their sound settings and become more comfortable with the resultant non-human-sounding speech. We discuss these findings from two theoretical perspectives—first, through the application of the economics of behavior switching, and second, vis-à-vis novice and expert approaches toward new product adoption. We argue that these findings further our understanding of initial user comfort related to assistive technology adoption, and the impact of early technology choices on long-term technology switching behavior. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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