Get Out of Here, Quick! Problems With Transparent Labels on Glass Doors.

We studied the case of transparent word labels (e.g., "push") placed on glass doors, when viewed from the other side as mirror-reversed script, hence requiring an action opposite to word meaning. As compared with a regular view, labels seen "from the other side" in the glass door situation caused st...

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Publicado en:Journal of Experimental Psychology. Applied Vol. 19; no. 3; pp. 241 - 254
Autores principales: Boldt, Annika, Stünner, Birgit, Gaschler, Robert, Schacht, Annekathrin, Sommer, Werner
Formato: Artículo
Publicado: American Psychological Association Sep2013
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Acceso en línea:Ver este registro en EBSCOhost
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      dt: Sep2013
      vid: 19
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      pub: American Psychological Association
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        10.1037/a0034079
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        atl: Get Out of Here, Quick! Problems With Transparent Labels on Glass Doors.
      aug:
        au:
          Boldt, Annika
          Stünner, Birgit
          Gaschler, Robert
          Schacht, Annekathrin
          Sommer, Werner
        affil:
          University of Oxford and Humboldt-Universität zu Berlin
          International Psychoanalytic University and Humboldt-Universität zu Berlin
          University of Koblenz-Landau
          University of Göttingen
          Humboldt-Universität zu Berlin
      su:
        Cognitive dissonance
        Reaction time
        Glass doors
        Distribution (Probability theory)
        Task analysis
      sug:
        subj:
          Cognitive dissonance
          Glass Product Manufacturing Made of Purchased Glass
          Reaction time
          Glass doors
          Distribution (Probability theory)
          Task analysis
      keyword:
        cognitive conflict
        competing response tendencies
        mental transformations
        mirror-reversed script
        cognitive conflict
        competing response tendencies
        mental transformations
        mirror-reversed script
      ab: We studied the case of transparent word labels (e.g., "push") placed on glass doors, when viewed from the other side as mirror-reversed script, hence requiring an action opposite to word meaning. As compared with a regular view, labels seen "from the other side" in the glass door situation caused strong delays of actions and a tripling of error rates. This problem is unrelated to mirror reading but is at least partially due to the need to act opposite to word meaning. The glass door effect was not related to practice and age and showed no adaptation effect after incompatible trials. Distribution analyses showed an increased correct reaction time (RT) effect for slower responses, whereas accuracy effects were specific for fast responses. In the literature, problems with such mixed mappings have often been interpreted in the sense of competing action tendencies. Experiments 1 to 4, however, demonstrated that this might merely be a task difficulty effect due to the necessity for a mental transformation in case of mirror-reversed labels. Moreover, our results strongly advocate against using transparent labels because they may pose a considerable risk.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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