Strategies of Visual Argumentation in Slideshow Presentations: The Role of the Visuals in an Al Gore Presentation on Climate Change.

The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentat...

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Publicado en:Argumentation Vol. 27; no. 4; pp. 425 - 444
Autor principal: Kjeldsen, Jens
Formato: Artículo
Publicado: Springer Nature Nov2013
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Microsoft PowerPoint (Computer software)
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        Analogy
        Climate
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        Visual argumentation
        Visual rhetoric
      ab: The use of digital presentation tools such as PowerPoint is ubiquitous; however we still do not know much about the persuasiveness of these programs. Examining the use of visual analogy and visual chronology, in particular, this article explores the use of visual argumentation in a Keynote presentation by Al Gore. It illustrates how images function as an integrated part of Gores reasoning.
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