The sweet smell of success.

Reports on ways to make a book into a bestseller. Effect of false expectations on sales; Noncooperation of authors with publishers for the publicity campaign of the book; Publicity of the book through media; Impact of book reviews on sales; Importance of right packaging.

Detalles Bibliográficos
Publicado en:	Bookseller no. 5033; pp. 30 - 33
Autor principal:	Kean, Dunuta
Formato:	Artículo
Publicado:	Bookseller Media Ltd 7/5/2002
Materias:	Book selling Author-publisher relations Publicity
Acceso en línea:	Ver este registro en EBSCOhost

Descripción
Sumario:	Reports on ways to make a book into a bestseller. Effect of false expectations on sales; Noncooperation of authors with publishers for the publicity campaign of the book; Publicity of the book through media; Impact of book reviews on sales; Importance of right packaging.