The Janus Strategy: Launching a Norwegian Ebook Service in an Internationalized Publishing Industry.
April 4th 2011 the Norwegian ebook service Bokskya (lit. "The Book Cloud") was launched. The service was intended as a national industry-wide standard infrastructure for the distribution of ebooks to consumers. Initiated by the largest Norwegian publishers and a wide array of booksellers, Bokskya fo...
| Publicado en: | International Journal of the Book Vol. 9; no. 1; pp. 61 - 79 |
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| Formato: | Artículo |
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Common Ground Research Networks
2012
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=91761639&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 91761639 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 14479516 17TF jtl: International Journal of the Book issn: 14479516 maglogo: N pubinfo: dt: 2012 vid: 9 iid: 1 pid: 22359 pub: Common Ground Research Networks artinfo: ui: 91761639 ppf: 61 ppct: 18 formats: fmt: @attributes: type: P size: 1.9MB tig: atl: The Janus Strategy: Launching a Norwegian Ebook Service in an Internationalized Publishing Industry. aug: au: Colbjørnsen, Terje affil: University of Oslo, Norway su: Electronic books Publishing Globalization Book industry Electronic publications Strategic planning Small business sug: subj: Electronic books Publishing Globalization Book industry Electronic publications Strategic planning Small business keyword: Book Industry Digital Publishing Ebooks Internationalization Publishing Industry Publishing Strategy ab: April 4th 2011 the Norwegian ebook service Bokskya (lit. "The Book Cloud") was launched. The service was intended as a national industry-wide standard infrastructure for the distribution of ebooks to consumers. Initiated by the largest Norwegian publishers and a wide array of booksellers, Bokskya formed part of a double strategy, or what I will term the Janus strategy: 1) A defense of existing market positions and an attempt to transfer competitive advantages from traditional print publishing to ebook publishing, and 2) An attempt to create a bulwark to fend off competition from international ebook providers Amazon, Apple and Google. However, Bokskya met with criticism from several directions and had to face competition from a rival ebook service, Emviem, which attracted several small and medium-sized publishers. The paper examines both intended and realized strategies and ultimately goes on to suggest a set of strategic dimensions to explain the case of Bokskya, while also having broad relevance to contemporary book industry challenges. The paper is part of an on-going Ph.D. research project on the Norwegian book industry and the digital strategies of Norwegian publishers facing international competition. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of International Journal of the Book is the property of Common Ground Research Networks and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: International Journal of the Book holder: Common Ground Research Networks dt: @attributes: year: 2012 holdings: @attributes: islocal: N |
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