| Sumario: | This paper explores the introduction and development of the e-reader/e-book as a device and phenomena. We begin by defining and differentiating the book from the eBook. The Innovation Diffusion Technology [IDT] model is presented and applied to the eBook (media) industry. Its various characteristics are used to examine the eReader/eBook industry by identifying, portraying and contextualizing the products and the various players, special consideration dealing with digital rights, legal and ethical considerations will be tendered as appropriate in various sections of the paper. The paper concludes with several inferences and conclusions that frame the direction as well as ethical and legal issues about the eReader phenomenon.
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