Does the Brain Differentiate Between Related and Unrelated Cuts When Processing Audiovisual Messages? An ERP Study.
The purpose of this study is to test the hypothesis that during audiovisual message processing (e.g., television or film), cuts in the video track cause an orienting response, which is reflected in the involuntary shift of attention. In classic research by Reeves et al. (1985), changes in the alpha...
| Publicado en: | Media Psychology Vol. 16; no. 4; pp. 461 - 476 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Oct-Dec2013
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=92525637&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 92525637 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 15213269 7MN jtl: Media Psychology issn: 15213269 maglogo: N pubinfo: dt: Oct-Dec2013 vid: 16 iid: 4 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 92525637 10.1080/15213269.2013.831394 ppf: 461 ppct: 15 formats: tig: atl: Does the Brain Differentiate Between Related and Unrelated Cuts When Processing Audiovisual Messages? An ERP Study. aug: au: Francuz, Piotr Zabielska-Mendyk, Emilia affil: Institute of Psychology, John Paul II Catholic University of Lublin, Lublin, Poland su: Hypothesis Audiovisual materials Message processing (Telecommunication) Involuntary conversions Montage Camera angles sug: subj: Hypothesis Audiovisual materials Message processing (Telecommunication) Involuntary conversions Montage Camera angles ab: The purpose of this study is to test the hypothesis that during audiovisual message processing (e.g., television or film), cuts in the video track cause an orienting response, which is reflected in the involuntary shift of attention. In classic research by Reeves et al. (1985), changes in the alpha band were noticed in reaction to montage cuts. We propose an investigation of the brain's reaction to montage cuts by means of event-related potentials (ERPs), which are the brain's electrophysiological responses to a stimulus. Well-known indices of orienting response are two ERP components: P3 and slow cortical potential (SCP). Ten participants watched a film consisting of 105 related and 114 unrelated cuts while an electroencephalographic signal was recorded. The hypothesis that unrelated cuts in the video track when watching an audiovisual message cause more pronounced SCP was confirmed. There was no effect of unrelated cuts on P3. The results of this study provide a good starting point for further research on brain reactions to the structural features of an audiovisual message, such as close ups or camera moves. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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