Recognition by association: Within- and cross-modality associative priming with faces and voices.

Recent literature has raised the suggestion that voice recognition runs in parallel to face recognition. As a result, a prediction can be made that voices should prime faces and faces should prime voices. A traditional associative priming paradigm was used in two studies to explore within-modality p...

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Publicado en:British Journal of Psychology Vol. 105; no. 1; pp. 1 - 17
Autores principales: Stevenage, Sarah V., Hale, Sarah, Morgan, Yasmin, Neil, Greg J.
Formato: Artículo
Publicado: Wiley-Blackwell Feb2014
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Recognition by association: Within- and cross-modality associative priming with faces and voices.
      aug:
        au:
          Stevenage, Sarah V.
          Hale, Sarah
          Morgan, Yasmin
          Neil, Greg J.
        affil: School of Psychology, University of Southampton, Hampshire, UK
      su:
        Analysis of variance
        Celebrities
        College students
        Recognition (Psychology)
        Experimental design
        Face
        Probability theory
        Statistical sampling
        Human voice
        Descriptive statistics
      sug:
        subj:
          Analysis of variance
          Celebrities
          College students
          Recognition (Psychology)
          Marketing Research and Public Opinion Polling
          Experimental design
          Face
          Probability theory
          Statistical sampling
          Human voice
          Descriptive statistics
      ab: Recent literature has raised the suggestion that voice recognition runs in parallel to face recognition. As a result, a prediction can be made that voices should prime faces and faces should prime voices. A traditional associative priming paradigm was used in two studies to explore within-modality priming and cross-modality priming. In the within-modality condition where both prime and target were faces, analysis indicated the expected associative priming effect: The familiarity decision to the second target celebrity was made more quickly if preceded by a semantically related prime celebrity, than if preceded by an unrelated prime celebrity. In the cross-modality condition, where a voice prime preceded a face target, analysis indicated no associative priming when a 3-s stimulus onset asynchrony ( SOA) was used. However, when a relatively longer SOA was used, providing time for robust recognition of the prime, significant cross-modality priming emerged. These data are explored within the context of a unified account of face and voice recognition, which recognizes weaker voice processing than face processing.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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