How to freak a Black & Mild: a multi-study analysis of YouTube videos illustrating cigar product modification.
Cigar smoking is increasingly common among adolescents who perceive cigars as less harmful than cigarettes. This perception of reduced harm is especially true for cigars that are user-modified by removing the tobacco binder through a process called ‘freaking’. Little is known about ‘freaking’ and th...
| Publicado en: | Health Education Research Vol. 29; no. 1; pp. 41 - 58 |
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| Autores principales: | , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Feb2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=93915136&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 93915136 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 02681153 FA0 jtl: Health Education Research issn: 02681153 maglogo: N pubinfo: dt: Feb2014 vid: 29 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 93915136 104005863 104005863 10.1093/her/cyt102 93915136 ppf: 41 ppct: 17 formats: fmt: @attributes: type: P tig: atl: How to freak a Black & Mild: a multi-study analysis of YouTube videos illustrating cigar product modification. aug: au: Nasim, Aashir Blank, Melissa D. Cobb, Caroline O. Berry, Brittany M. Kennedy, May G. Eissenberg, Thomas affil: Department of Psychology, Virginia Commonwealth University, Richmond, VA 23284, USA, Institute for Drug and Alcohol Studies, Virginia Commonwealth University, Richmond, VA 23298, USA, Department of Psychology, West Virginia University, Morgantown, WV, 26506, USA and Department of Social and Behavioral Health, Virginia Commonwealth University, Richmond, VA, 23219, USA sug: subj: Smoking Trends Tobacco Health Beliefs Evaluation Human Videorecording Internet Descriptive Research Content Analysis Multimethod Studies Thematic Analysis Random Sample Snowball Sample Interrater Reliability Data Analysis Software Descriptive Statistics Male Funding Source Male ab: Cigar smoking is increasingly common among adolescents who perceive cigars as less harmful than cigarettes. This perception of reduced harm is especially true for cigars that are user-modified by removing the tobacco binder through a process called ‘freaking’. Little is known about ‘freaking’ and this multi-study, mixed-methods analysis sought to understand better the rationale and prevailing beliefs about this smoking practice using YouTube videos. In Study 1, we conducted a descriptive content analysis on the characteristics of 26 randomly sampled cigar product modification (CPM) videos posted during 2006–10. In Study 2, a thematic analysis was performed on the transcripts of commentary associated with each video to characterize viewers’ comments about video content. Study 1 results revealed that 90% of videos illustrated a four-step CPM technique: ‘Loosening the tobacco’; ‘Dumping the tobacco’; ‘Removing the cigar binder’ and ‘Repacking the tobacco’. Four themes related to the purpose of CPM were also derived from video content: ‘Easier to smoke’ (54%), ‘Beliefs in reduction of health risks’ (31%), ‘Changing the burn rate’ (15%) and ‘Taste enhancement’ (12%). Study 2 results concerning the content characteristics of video comments were categorized into three themes: ‘Disseminating information/answering questions’ (81%), ‘Seeking advice/asking questions’ (69%) and ‘Learning cigar modification techniques’ (35%). Favorable comments were more common (81%) compared to unfavorable (58%) and comment content suggested low-risk perceptions and poor understanding of smoking harms. These findings highlight a novel means for youth to access information concerning CPM that may have important implications for tobacco control policy and prevention. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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