The Texas computer massacre.

States that Compaq Computer, a firm that has spent two years drubbing rival personal computer makers, is now moving into the market for big computers. Why the firm is in a `cost-leadership mode'; Other observations.

Detalles Bibliográficos
Publicado en:Economist Vol. 332; no. 7870; pp. 59 - 61
Formato: Artículo
Publicado: Economist Newspaper Limited 7/2/1994
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:States that Compaq Computer, a firm that has spent two years drubbing rival personal computer makers, is now moving into the market for big computers. Why the firm is in a `cost-leadership mode'; Other observations.