Multitasking on a Single Device: Arousal and the Frequency, Anticipation, and Prediction of Switching Between Media Content on a Computer.

This study measured arousal responses to multitasking by recording switches between content on personal computers over a day. Results showed that switches occurred every 19 seconds, more often than has been reported in previous research. Arousal was highest at the point of a switch with declines in...

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Bibliographic Details
Published in:Journal of Communication Vol. 64; no. 1; pp. 167 - 193
Main Authors: Yeykelis, Leo, Cummings, James J., Reeves, Byron
Format: Article
Published: Oxford University Press / USA Feb2014
Subjects:
Online Access:View this record in EBSCOhost