Clicking vs. Dragging.
Web interviewing offers more and more response formats, available in commercial packages for most researchers. But does varying those formats increase respondent engagement while maintaining validity and reliability? To answer that question, we compare seven different techniques for web interviewing...
| Publicado en: | Public Opinion Quarterly Vol. 78; no. 1; pp. 177 - 191 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Oxford University Press / USA
Spring2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=95330599&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 95330599 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 0033362X POQ jtl: Public Opinion Quarterly issn: 0033362X maglogo: N pubinfo: dt: Spring2014 vid: 78 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 95330599 10.1093/poq/nft077 ppf: 177 ppct: 14 formats: tig: atl: Clicking vs. Dragging. aug: au: Sikkel, Dirk Steenbergen, Reinder Gras, Sjoerd affil: D irk S ikkel is a professor of communication in the Department of Communication Science, University of Amsterdam, Amsterdam, The Netherlands. R einder S teenbergen is with TNS NIPO, Amsterdam, The Netherlands. S joerd G ras is with NIPO Software, Amsterdam, The Netherlands. su: Respondents Interviewing Internet access Computer network resources Internet surveys Mice (Computers) Surveys Experiments Questionnaires sug: subj: Respondents Interviewing Internet access Computer network resources Computer and peripheral equipment manufacturing Computer Terminal and Other Computer Peripheral Equipment Manufacturing Internet surveys Mice (Computers) Surveys Experiments Questionnaires ab: Web interviewing offers more and more response formats, available in commercial packages for most researchers. But does varying those formats increase respondent engagement while maintaining validity and reliability? To answer that question, we compare seven different techniques for web interviewing. For each technique there is a clicking version, where a respondent clicks on a response category, and a dragging version, where an answer is given by dragging an object. In a test-retest experiment, for five out of seven dragging formats, the psychometric properties appeared to be acceptable. However, the initial advantages of the dragging formats faded away in the retest. Consequently, dragging formats increase respondent engagement only if they are used sparingly. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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