Industry Conceptions of Audience in the Digital Space.

Developments in the production of news, entertainment and advertising on the Web, mobile and other digital media have led academics as well as industry practitioners to advance new conceptions of audience power within the media context. We will critique these conceptions and suggest a research agend...

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Publicado en:Cultural Studies Vol. 28; no. 4; pp. 643 - 657
Autores principales: Turow, Joseph, Draper, Nora
Formato: Artículo
Publicado: Taylor & Francis Ltd Jul2014
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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          Turow, Joseph
          Draper, Nora
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        Audiences
        Digital media
        Mass media
        Mass media & culture
        Mass media & society
        Finance
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          Audiences
          Digital media
          Mass media
          Mass media & culture
          Mass media & society
          Finance
      keyword:
        audience
        audience studies
        digital media
        media distribution
        media financing
        production of culture
      ab: Developments in the production of news, entertainment and advertising on the Web, mobile and other digital media have led academics as well as industry practitioners to advance new conceptions of audience power within the media context. We will critique these conceptions and suggest a research agenda that expects different, though converging constructions of audience among production, distribution, exhibition and financing areas of a digital media industry. We will argue that the most consequential audience construction takes place at the financing and distribution nodes, and we will suggest social implications as well as implications for academic thinking about audiences.
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    language: English
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