Stochastic Choice: An Optimizing Neuroeconomic Model.
A model is proposed in which stochastic choice results from noise in cognitive processing rather than random variation in preferences. The mental process used to make a choice is nonetheless optimal, subject to a constraint on available information-processing capacity that is motivated by neurophysi...
| Publicado en: | American Economic Review Vol. 104; no. 5; pp. 495 - 501 |
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| Formato: | Artículo |
| Publicado: |
American Economic Association
May2014
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| Acceso en línea: | Ver este registro en EBSCOhost |