It's consumer banking, Ed.

Examines an electronic-banking experiment by the American bank First Union, at a branch in Asheville, North Carolina. Enhancement of the Arden branch's automated teller machines (ATM) with functions such as instant check-cashing and split deposits; The use of so-called customer relationship managers...

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Detalles Bibliográficos
Publicado en:Economist Vol. 341; no. 7989; pp. 6 - 9
Autor principal: Freeman, Andrew
Formato: Artículo
Publicado: Economist Newspaper Limited 10/26/1996
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Automated teller machines
        Electronic funds transfers
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        Asheville (N.C.)
        United States
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          North Carolina
          Asheville (N.C.)
          United States
          Automated teller machines
          Electronic funds transfers
      ab: Examines an electronic-banking experiment by the American bank First Union, at a branch in Asheville, North Carolina. Enhancement of the Arden branch's automated teller machines (ATM) with functions such as instant check-cashing and split deposits; The use of so-called customer relationship managers (CRM); Challenges which the bank faces from customer behavior; Comments by Ed Crutchfield, head of First Union.
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