Semiotic technology and practice: a multimodal social semiotic approach to PowerPoint.
The ubiquitous software PowerPoint has significant influence on evaluations of professional and academic success, and has attracted considerable attention from both social commentators and researchers in various fields. Existing research on PowerPoint considers the software, slideshows created with...
| Publicado en: | Text & Talk Vol. 34; no. 3; pp. 349 - 376 |
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| Autores principales: | , , |
| Formato: | Artículo |
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De Gruyter
2014
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=96870201&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 96870201 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 18607330 24KP jtl: Text & Talk issn: 18607330 maglogo: N pubinfo: dt: 2014 vid: 34 iid: 3 pid: 1734 pub: De Gruyter artinfo: ui: 96870201 10.1515/text-2014-0005 ppf: 349 ppct: 27 formats: tig: atl: Semiotic technology and practice: a multimodal social semiotic approach to PowerPoint. aug: au: Zhao, Sumin Djonov, Emilia van Leeuwen, Theo affil: Faculty of Arts and Social Sciences, University of Technology, Sydney, Australia Faculty of Human Sciences, Macquarie University, Sydney, Australia Faculty of Arts and Social Sciences, University of Technology, Sydney, Australia & Institute of Language and Communication, University of Southern Denmark, Odense, Denmark su: Social semiotics Microsoft PowerPoint (Computer software) Computer software Ubiquitous computing Multimodal user interfaces sug: subj: Social semiotics Microsoft PowerPoint (Computer software) Computer software Ubiquitous computing Multimodal user interfaces keyword: PowerPoint semiotic practice semiotic technology slideshow presentations slideshows software ab: The ubiquitous software PowerPoint has significant influence on evaluations of professional and academic success, and has attracted considerable attention from both social commentators and researchers in various fields. Existing research on PowerPoint considers the software, slideshows created with it, and PowerPoint-supported presentations in isolation from each other and is therefore unable to promote better understanding of the interaction between the software's design and its use. This article proposes a model for exploring this interaction. Specifically, it introduces a multimodal social semiotic approach to studying PowerPoint as a semiotic practice comprising three dimensions - the software's design, the multimodal composition of slideshows, and their presentation - and two semiotic artefacts, the software and the slideshow. It discusses the challenges each dimension presents for discourse analysis and social semiotic research, focusing especially on the need to step away from the notion of text and to develop a holistic, non-logocentric, and adaptive multimodal approach to researching semiotic technologies. Using PowerPoint as a case study, this article takes a step toward developing a social semiotic multimodal theory of the relation between semiotic technologies, or technologies for making meaning, and semiotic practices. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2014 holdings: @attributes: islocal: N |
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