The entry of Juan Goytisolo in the American publishing market.

By the late 1950s, the young writer Juan Goytisolo had become well known in Europe thanks to his publication in France by Gallimard. However, in the USA, he remained unknown until the Hispanist John Rust, on his own initiative, undertook a translation of Goytisolo's first novel. Alfred Knopf was the...

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Publicado en:Journal of Iberian & Latin American Studies Vol. 19; no. 3; pp. 265 - 277
Autor principal: González Ariza, Fernando
Formato: Artículo
Publicado: Taylor & Francis Ltd Dec2013
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: The entry of Juan Goytisolo in the American publishing market.
      aug:
        au: González Ariza, Fernando
        affil: Facultad de Humanidades y Ciencias de la Comunicación, Universidad CEU San Pablo, Madrid, Spain
      su:
        Goytisolo, Juan, 1931-2017
        Publishing
        Novelists
        Book promotions
        Knopf, Alfred A., 1892-1984
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        subj:
          Goytisolo, Juan, 1931-2017
          Publishing
          Novelists
          Book promotions
          Knopf, Alfred A., 1892-1984
      keyword:
        Alfred A. Knopf
        Juan Goytisolo
        Juegos de manos
        publishing history
        Spanish writers in the USA
      ab: By the late 1950s, the young writer Juan Goytisolo had become well known in Europe thanks to his publication in France by Gallimard. However, in the USA, he remained unknown until the Hispanist John Rust, on his own initiative, undertook a translation of Goytisolo's first novel. Alfred Knopf was the first publisher to show interest in the work of Goytisolo. After a long discussion about the high investment that publishing Goytisolo would involve, and the unknown degree of interest that he would draw from American readers, Knopf finally decided thatThe Young Assassins(Juegos de manos) was worth publishing. An intense marketing campaign followed the decision to publish, and, later, the publishing company began to prepare Goytisolo's other books,FiestasandIsland of Women(La isla). The current article describes the publication process that Goytisolo's works went through based on the unpublished internal documentation of the publisher, Knopf, and the correspondence between Alfred A. Knopf and Juan Goytisolo, which are available in the Harry Ramson Center of the University of Texas in Austin.
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