Influencing online grocery innovation: Anti-choice as a trigger for activity fragmentation and multi-tasking.
This paper reveals how activity fragmentation and multi-tasking become tools of consumer anti-choice in the online grocery sector: facilitated by new technology practices that positively encourage anti-choice. This is demonstrated through five long-term ethnographic case studies of households in the...
| Publicado en: | Futures Vol. 62; pp. 155 - 164 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Elsevier B.V.
Oct2014 Part B
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=97934356&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 97934356 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00163287 FUL jtl: Futures issn: 00163287 maglogo: N pubinfo: dt: Oct2014 Part B vid: 62 pid: 467 pub: Elsevier B.V. artinfo: ui: 97934356 10.1016/j.futures.2014.04.004 ppf: 155 ppct: 9 formats: tig: atl: Influencing online grocery innovation: Anti-choice as a trigger for activity fragmentation and multi-tasking. aug: au: de Kervenoael, Ronan Elms, Jonathan Hallsworth, Alan affil: Sabanci University, School of Management, Orhanli, Tuzla, 34956 Istanbul, Turkey Institute for Retail Studies, Stirling Management School, Stirling University, Stirling FK9 4LA, United Kingdom Portsmouth Business School, University of Portsmouth, Richmond Building, Portland Street, Portsmouth P01 3DE, United Kingdom su: Consumer preferences Households Lifestyles Internet stores Grocery shopping Computer multitasking Internet strategy sug: subj: Consumer preferences Households Lifestyles Private Households Internet stores Grocery shopping Computer multitasking Internet strategy keyword: Activity fragmentation Anti-choice Multitasking Online grocery shopping Activity fragmentation Anti-choice Multitasking Online grocery shopping ab: This paper reveals how activity fragmentation and multi-tasking become tools of consumer anti-choice in the online grocery sector: facilitated by new technology practices that positively encourage anti-choice. This is demonstrated through five long-term ethnographic case studies of households in the Portsmouth area of England. All the respondents made some form of conscious effort to minimize the amount of time they spent in ‘big box’ grocery stores. They spend more time at home in planning, searching, socializing online, cumulating and fulfilling internet orders than if they had visited a store: something that all could easily do. The findings suggest the need for constant innovation by internet grocers if they are to remain in tune with dynamic consumer lifestyles and advances in technology. Examples of upcoming technologies requiring retailers to re-think their internet strategies are discussed in view of the possibilities offered by activity fragmentation and multi-tasking. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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