‘Unique perspectives on South Africa’: imagining South Africa through the Homebru book marketing campaign, 2002–2012.
Publishers’ and booksellers’ marketing campaigns are aimed at ‘target audiences’ – groups of potential book buyers who can be demographically and geographically segmented. This segmentation is not always overt, but in the case of a ‘buy local’ campaign, it becomes so. One example is the ‘Homebru’ pr...
| Publicado en: | Critical Arts: A South-North Journal of Cultural & Media Studies Vol. 28; no. 5; pp. 809 - 828 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
2014
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| Acceso en línea: | Ver este registro en EBSCOhost |