Evolution of the Product Manager.

The article discusses the evolution of product managers' responsibilities. Topics discussed include the importance of product management in software development, coordination between product managers and engineers through the process of developing software, the need for the industry to push for bett...

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Publicado en:Communications of the ACM Vol. 57; no. 11; pp. 48 - 53
Autor principal: CHISA, ELLEN
Formato: Artículo
Publicado: Association for Computing Machinery Nov2014
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Evolution of the Product Manager.
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        au: CHISA, ELLEN
        affil: Harvard Business School, Cambridge, MA
      su:
        Product managers
        Product management
        Computer software development
        Computer software developers
        McElroy, Neil H. (Neil Hosler), 1904-1972
        Product design
      sug:
        subj:
          Product managers
          Product management
          Computer software development
          Computer software developers
          McElroy, Neil H. (Neil Hosler), 1904-1972
          Product design
      ab: The article discusses the evolution of product managers' responsibilities. Topics discussed include the importance of product management in software development, coordination between product managers and engineers through the process of developing software, the need for the industry to push for better education designed for product managers, ways for product managers to develop their product management skills, reason why product management was not included in engineering curricula and advertising manager Neil McElroy's coinage of the term brand management.
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      doctype: Article
      src: R
    language: English
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