The psychology of ‘regrettable substitutions’: examining consumer judgements of Bisphenol A and its alternatives.

Bisphenol A is a chemical used to make certain types of plastics and is found in numerous consumer products. Because scientific studies have raised concerns about Bisphenol A’s potential impact on human health, it has been removed from some (but not all) products. What many consumers do not know, ho...

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Publicado en:Health, Risk & Society Vol. 16; no. 7/8; pp. 649 - 667
Autores principales: Scherer, Laura D., Maynard, Andrew, Dolinoy, Dana C., Fagerlin, Angela, Zikmund-Fisher, Brian J.
Formato: research tables/charts Journal Article
Publicado: Taylor & Francis Ltd Oct/Nov2014
Acceso en línea:Ver este registro en EBSCOhost
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        10.1080/13698575.2014.969687
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        atl: The psychology of ‘regrettable substitutions’: examining consumer judgements of Bisphenol A and its alternatives.
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          Scherer, Laura D.
          Maynard, Andrew
          Dolinoy, Dana C.
          Fagerlin, Angela
          Zikmund-Fisher, Brian J.
        affil: Department of Psychological Sciences, University of Missouri, Columbia, MO, USA
      sug:
        subj:
          Plastics Classification
          Consumer Attitudes
          Attitude to Risk
          Human
          Missouri
          Decision Making
          Health Knowledge
          Consumer Health Information
          Stratified Random Sample
          Questionnaires
          Male
          Female
          Descriptive Statistics
          Chi Square Test
          Product Labeling
          Internet
          Funding Source
          Male
          Female
      ab: Bisphenol A is a chemical used to make certain types of plastics and is found in numerous consumer products. Because scientific studies have raised concerns about Bisphenol A’s potential impact on human health, it has been removed from some (but not all) products. What many consumers do not know, however, is that Bisphenol A is often replaced with other, less-studied chemicals whose health implications are virtually unknown. This type of situation is known as a potential ‘regrettable substitution’, because the substitute material might actually be worse than the material that it replaces. Regrettable substitutions are a common concern among policymakers, and they are a real-world manifestation of the tension that can exist between the desire to avoid risk (known possible consequences that might or might not occur) and ambiguity (second-order uncertainty), which is itself aversive. In this article, we examine how people make such trade-offs using the example of Bisphenol A. Using data from Study 1, we show that people have inconsistent preferences towards these alternatives and that choice is largely determined by irrelevant contextual factors such as the order in which the alternatives are evaluated. Using data from Study 2, we further demonstrate that when people are informed of the presence of substitute chemicals, labelling the alternative product as ‘free’ of Bisphenol A causes them to be significantly more likely to choose the alternative despite its ambiguity. We discuss the relevance of these findings for extant psychological theories as well as their implications for risk, policy and health communication.
      pubtype: Academic Journal
      doctype:
        research
        tables/charts
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      ougenre: Article
    language: English
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