HTML5 and openness in mobile platforms.
HTML5 is an open standard that enables new functionality in the mobile web ecosystem. Speculation by companies around its potential presents an opportunity to view how notions of ‘openness’ are employed to create and support mobile platforms. Particularly, Internet-based companies such as Google see...
| Publicado en: | Continuum: Journal of Media & Cultural Studies Vol. 28; no. 6; pp. 820 - 835 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Dec2014
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=99712558&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 99712558 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10304312 35T jtl: Continuum: Journal of Media & Cultural Studies issn: 10304312 maglogo: N pubinfo: dt: Dec2014 vid: 28 iid: 6 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 99712558 10.1080/10304312.2014.941333 ppf: 820 ppct: 15 formats: tig: atl: HTML5 and openness in mobile platforms. aug: au: Schrock, Andrew Richard affil: Annenberg School for Communication & Journalism, University of Southern California, Los Angeles, CA, USA su: HTML (Document markup language) Mobile virtual network operators Wireless telecommunication services industry Cell phone system equipment Web development industry Software ecosystems Computer software sug: subj: HTML (Document markup language) Mobile virtual network operators Wireless telecommunication services industry Cell phone system equipment Web development industry Software ecosystems Computer software ab: HTML5 is an open standard that enables new functionality in the mobile web ecosystem. Speculation by companies around its potential presents an opportunity to view how notions of ‘openness’ are employed to create and support mobile platforms. Particularly, Internet-based companies such as Google seek a foothold in mobile industries which have traditionally been dominated by carriers and device manufacturers. I compare two paradigms of openness and suggest a third in this article.Open sourcedescribes the development of the HTML5 standard by multiple stakeholders in online industries.Open innovationis a process where value is being constantly created and captured, such as when companies make app developer tools public but carefully manage the point-of-sale ‘app stores’. A third type –rhetorical openness– describes claims that strategically bolster a corporate position. Rhetorical openness is increasingly necessary for mobile companies needing to balance multiple stakeholders, appeal to developers, and convince the public of their good intentions. Disputes around the politics of online and mobile media will be increasingly conducted through, using, and around these three forms of openness. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2014 holdings: @attributes: islocal: N |
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