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|a Administración de marketing: Estrategias y programas.
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| 250 |
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|a 5a.ed.
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| 260 |
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|a Santafé de Bogotá
|c 1998
|b McGraw-Hill
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| 300 |
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|a 576 p.
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| 650 |
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|a COMERCIALIZACION
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| 650 |
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4 |
|a TOMA DE DECISIONES
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| 650 |
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4 |
|a MARKETING
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| 700 |
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|a Gordon, Paul W.
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