APA (7th ed.) Citation
Lovelock, C. H. (1997). Mercadotecnia de servicios (3a.ed.). Prentice Hall-Hispanoamericana.
Chicago Style (17th ed.) Citation
Lovelock, Cristopher H. Mercadotecnia De Servicios. 3a.ed. México: Prentice Hall-Hispanoamericana, 1997.
MLA (9th ed.) Citation
Lovelock, Cristopher H. Mercadotecnia De Servicios. 3a.ed. Prentice Hall-Hispanoamericana, 1997.
Warning: These citations may not always be 100% accurate.