Stanton, W. J., Etzel, M. J., & Walker, B. J. (1998). Fundamentos de marketing (10 a. ed.). McGraw-Hill.
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Chicago Style (17th ed.) Citation
Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentos De Marketing. 10 a. ed. México: McGraw-Hill, 1998.
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MLA (9th ed.) Citation
Stanton, William J., et al. Fundamentos De Marketing. 10 a. ed. McGraw-Hill, 1998.
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Warning: These citations may not always be 100% accurate.