APA (7th ed.) Citation
Aaker, D. A., & Day, G. (1997). Investigación de mercados (3a.ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Aaker, David A., and George Day. Investigación De Mercados. 3a.ed. México: McGraw-Hill, 1997.
MLA (9th ed.) Citation
Aaker, David A., and George Day. Investigación De Mercados. 3a.ed. McGraw-Hill, 1997.
Warning: These citations may not always be 100% accurate.