APA (7th ed.) Citation
Keegan, W. J. (1997). Marketing global (5a.ed.). Prentice Hall-Hispanoamericana.
Chicago Style (17th ed.) Citation
Keegan, Warren J. Marketing Global. 5a.ed. Madrid, España: Prentice Hall-Hispanoamericana, 1997.
MLA (9th ed.) Citation
Keegan, Warren J. Marketing Global. 5a.ed. Prentice Hall-Hispanoamericana, 1997.
Warning: These citations may not always be 100% accurate.