APA (7th ed.) Citation
Keegan, W. J., & Green, M. C. (1998). Fundamentos de mercadotecnia Internacional. Prentice Hall-Hispanoamericana.
Chicago Style (17th ed.) Citation
Keegan, Warren J., and Mark C. Green. Fundamentos De Mercadotecnia Internacional. México: Prentice Hall-Hispanoamericana, 1998.
MLA (9th ed.) Citation
Keegan, Warren J., and Mark C. Green. Fundamentos De Mercadotecnia Internacional. Prentice Hall-Hispanoamericana, 1998.
Warning: These citations may not always be 100% accurate.