APA (7th ed.) Citation
Kotler, P., & Armstrong, G. (1998). Fundamentos de mercadotecnia (4a.ed.). Prentice Hall-Hispanoamericana.
Chicago Style (17th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a.ed. México: Prentice Hall-Hispanoamericana, 1998.
MLA (9th ed.) Citation
Kotler, Philip, and Gary Armstrong. Fundamentos De Mercadotecnia. 4a.ed. Prentice Hall-Hispanoamericana, 1998.
Warning: These citations may not always be 100% accurate.